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Alliance 21 Pte Ltd

Key Words: Aviation, Perishables, Live Animals, Project Cargo, Relocation


Alliance 21 is not your traditional freight forwarder. Founded in 2002 by Benjamin Ong, our Vision statement sums up our business ideology:

We serve the small and medium–sized enterprises to develop logistics hubs in Singapore and Worldwide by creating a broad range of value added services and capabilities beyond the traditional freight forwarding activities in the 21st century.

Although in the logistics industry, we are still dealing with the sensitivities of people and not just cargo. Hence “Alliance”, is a great start point to highlight the importance of interacting with and amongst people, alignment of values and goals to achieve results for mutual benefits. And “21”, not only reflect doing business in the twenty-first century, but is also a vivacious number connoting youth, maturity and eternal energy.

Just like the company name, Benjamin is not your ordinary chief executive officer. Your first impression of the person is one of great energy and positivism. A charismatic leader and a visionary by nature, Benjamin believes in leading by examples. His humble beginnings with a freight forwarder learning the ropes from the ground, and his trials and tribulations with customers when he moved up the rungs to sales taught him valuable lessons about human interactions and empathy.

When Benjamin broke the ranks of being an employee to establish his own Company in 2002 at the tender age of 33 years old, he had all the concoctions and remedies to run the company in a way that epitomizes a preferred employer. Constantly changing and adapting best industry practices, Alliance 21 soon grew from an initial staff strength of 3 to 40 in a short span of 8 years.

On the 10th anniversary, our CEO marks the milestone by winning the Entrepreneur of the Year Award in 2002. The win is as much personal glory as corporate pride for all staff, who has taken to the challenge of further strengthening the Company’s profile.

The Company’s people. There must be alignment of values and vision to achieve optimal productivity. Hence, Alliance 21 is internally branded to stand for values such as opportunities for up streaming with the requite qualities and aptitude, work life balance, and a sense of family. Colleagues need to be able to deftly handle people across the entire spectrum of the business well, personifying our tagline “where every member is a SPECIALIST.”

The people focus is manifested in our culture of giving back to the society through our unfailing annual corporate social responsibility programs. This community immersion activities that we name Project ACTS, so as to perpetuate its continuity, is the philanthropy arm of Alliance 21 Group. ACTS is an acronym for Alliance 21 Calls To Serve. Our mission is dedicated to the less fortunate in the community we work in.

Innovation will always be at the forefront. This is in line with our vision of creating value adding proposition for our clienteles. We continue to inject new energy within our Company, focus on process re-engineering and customer servicing. Like it or not, even the cargo business is a People business.

It’s not what we move, but what moves us – Our Passion to Serve beyond Excellence.


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Contact Number: +65 65464477

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